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"We Bring Good Times from a Good Place"

This is our Manifesto.

Good Times from a Good Place
We are Créateurs de Convivialité. True to our founding spirit, we’ve been bringing people together, inviting them to share authentic experiences and making new friends every day through our world-class portfolio of premium wines and spirits.

We are passionate hosts - a family of exceptional people who are committing to fighting alcohol misuse and creating a better way to live and work together to bring good times today and for generations to come.  

We are respectful guests who care for and strive to protect and nurture the terroirs and environments we live in. We partner with local farmers and respect local communities to benefit our planet, our consumers and our business.
We bring good times from a good place, to create a more convivial world, a world without excess.

"Pernod Ricard Sweden strives to be the most progressive and respected
wine and spirits company in the country. We acknowledge and embrace
our responsibility as a corporate citizen. Together with all our partners along the value chain,we want to develop responsible hosting and sustainable drinking culture.

Our key word is convivialité, Pernod Ricard’s motto since the company was founded.
Our products have agricultural origins and along their production chain, they are crafted by many professional people. We are involved in the work of for instance amfori BSCI to reduce our impacts on society and environment.

As an importer and distributor, the consumption occasions of our products are close to our hearts. Convivialité is all about responsible hosting: We are very strong in our message of moderate consumption and do
-Responsible Party, a peer-to-peer project that has already reached over 400.000 students
-Prata om Alkohol, a research-proved program aiming to postpone alcohol debut, in use in 75% of Swedish schools
-A yearly Responsib’ALL Day, when all over 18.000 Pernod Ricard Group employees are committed to responsibility initiatives during the whole day.

All year round, sustainability is comprehensively present in our day to day operations through documented processes such as our Code of Business Conduct, Code for Commercial Communications, Supplier CSR commitment and the Green Office program.

In 2018, Pernod Ricard was recognized as a Global Compact LEAD company, being the only one in the spirits and wine industries. Pernod Ricard’s sustainability work is linked to the UN’s global Sustainable Development Goals. In Sweden, we aim at the same targets.

We are a family of people and partners and we invite everyone to work together to deliver this shared ambition."

Stéphanie Durroux
CEO Pernod Ricard Sweden & Northern Europe

Read more about Pernod Ricard’s values ​​and responsibility here: