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Pernod Ricard is a leader in an industry in which we create social encounters and pleasant experiences for customers and consumers. Focusing on creativity and innovation helps us exceed external expectations in all contexts.


Innovation is at the heart of our business strategy and our success. We know that innovation is important in establishing and developing our brands. Accordingly, Pernod Ricard promotes a culture of personal courage and innovative leadership. This means we encourage creativity, personal initiative, boldness and risk-taking.


We are working in a focused way to upgrade our portfolio of international brands. We seek to conquer the most exclusive sector, namely the luxury segment.


At Pernod Ricard, we are aware of the risks to individuals and society of excessive or inappropriate alcohol consumption. Consequently, in everything we do, we work for our products to be consumed in moderation. We also work to make the entire industry more responsible.