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Community Support

The Pernod Ricard Group tagline, “Creators of Convivialité”, promotes a culture of sharing. So it’s natural that Pernod Ricard should pledge its support to the local communities in which it operates.


Our commitment to community support and the tagline "Let's Live Together, Better" is based on the following objectives:

  • Contribute to the growth of local communities,
  • Promote entrepreneurship as means of generating value & wealth, 
  • Share the diversity of local cultures,
  • Generate sustainable value that can be shared with our partners and shareholders.